Montgomery Ward department store in Chicago put out a coloring book every Christmas, and in 1939 they assigned an ad writer to come up with a character for the book. He chose an animal like the ones his daughter loved at the zoo, but his idea was rejected because his character had a trait associated with alcoholism. When the art department made the animal cute enough, the story was accepted and went on to become a book, song, and animated tv show. The writer was Robert L. May and his red-nosed subject was Rudolf. A legend that he wrote the story to help his daughter get over the loss of her mother turned out not to be true.
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